Is 24S owned by Louis Vuitton?

Author: Janey

Apr. 04, 2024

**Is 24S owned by Louis Vuitton?**.

In the world of luxury fashion, many brands are interconnected through parent companies or partnerships. Consumers often wonder about the ownership of their favorite fashion houses and retailers. One such question that frequently arises is whether 24S, the online luxury retailer, is owned by Louis Vuitton. Let's delve into the relationship between these two entities and explore the connections that exist within the world of high-end fashion.

**Louis Vuitton and LVMH**.

Is 24S owned by Louis Vuitton?

To understand the relationship between Louis Vuitton and 24S, it's essential to first look at the umbrella company that oversees both entities. LVMH Moët Hennessy Louis Vuitton SE, commonly known as LVMH, is a French multinational luxury goods conglomerate. Founded in 1987, LVMH is home to a portfolio of prestigious brands in various sectors, including fashion, leather goods, perfumes, watches, and more.

**24S - Luxury Retailer**.

24S, formerly known as 24 Sèvres, is an e-commerce platform that specializes in offering a curated selection of luxury fashion and beauty products. Launched in 2017 by LVMH, 24S serves as a digital extension of the renowned Le Bon Marché department store in Paris, which is also owned by LVMH. The online retailer showcases a wide range of high-end brands, including Louis Vuitton, Dior, Gucci, and more.

**Ownership of 24S**.

While 24S falls under the LVMH umbrella, it is not specifically owned by Louis Vuitton. Instead, it is part of the greater conglomerate that oversees a broad spectrum of luxury brands. This distinction is important because it highlights the diverse nature of LVMH's portfolio and showcases how different entities within the conglomerate can operate independently while still benefiting from shared resources and expertise.

**Shared Values and Synergies**.

Despite not being directly owned by Louis Vuitton, 24S and the famed fashion house share common values and synergies that stem from their association with LVMH. Both entities uphold a commitment to excellence, craftsmanship, and innovation, which are hallmarks of the luxury industry. This alignment allows 24S to curate a selection of products that resonate with discerning consumers seeking the highest quality in fashion and beauty.

**Customer Experience and Brand Recognition**.

As part of the LVMH family, 24S leverages its parent company's extensive resources and expertise to enhance the customer experience and bolster its brand recognition. By partnering with LVMH's luxury brands and leveraging their collective strengths, 24S is able to offer customers a seamless shopping experience that embodies the essence of high-end fashion and craftsmanship.

**Conclusion**.

In conclusion, while 24S is not owned by Louis Vuitton specifically, it is part of the LVMH conglomerate, which oversees a portfolio of prestigious luxury brands. The connection between 24S and Louis Vuitton lies in their shared association with LVMH, which allows them to collaborate and benefit from each other's expertise while maintaining their distinct identities in the world of fashion and retail. By understanding the intricate relationships within the luxury industry, consumers can gain a deeper appreciation for the craftsmanship and heritage that define these renowned brands.

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